Search Engine Optimization (SEO) is a process that helps a website to rank higher in the major search engines.

Think about it, how it would be like for your website to be listed in the first ten, out of three million results, when you search a specific keyword using a search engine. That’s when Search Engine Optimization steps in.

You have an online business, and you want to sell as many products or services as you want. The main SEO’s goal is to increase the number of visitors and of course clients conversion.

Search engines improve constantly their ranking algorithms, so the best websites are listed first. In order to optimize your website, you might have to change your content, design or even structure.

Search engine optimization is the cheapest promotion tehnique for your website and could be very efficient.

A page from a website could be found by the search engines, using relevant keywords or keyphrases.

An important aspect that almost everybody ignores: the target for the content is your visitor and not the search engine. So make sure you write human-readable content. The search engine is smart, and it knows when you write low quality content.

If you are thinking to make your website functional for search engines, these are the main elements that you should pay attention to:

• quality, relevant, unique content.
• meta title
• meta keywords
• meta description
• alternative images text
• website navigation
• headings (h1, h2, h3)
• backlinks: number of incoming links from high ranked websites.
• page rank
• domain name
• link popularity
• keyword density
• sitemap
• search engine friendly URLs

Don’t worry if you don’t understand every element above, an article will be posted for every each one of them, as they are very important in your website SEO improvment.

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