Yes indeed, relevant content counts. Not every content of course, just quality one. That’s what search engines are pleased with.

On a scale from 0 to 10 I’d rate its importance to 8. These days it’s quality over quantity. In the past, search engines were focused mainly on meta keywords, description and title. This way they could be easily fooled, anyone could populate these tags. Nowadays, their main goal is to provide quality pages, with quality content.

Keep in mind, content makes the difference today.

Quality content means that it is useful to the visitors. As google suggests, the content needs to be written for humans, not for search engines. Quality content also brings you devoted visitors. Refreshing your content as often as possible will bring visitors back. Every website’s goal is to keep visitors, and not to send them to the competition. I have a list of websites that i visit daily, and this only because of the content. Simple as that.

Every page of your website needs to be optimized for different keyword phrases. This process is the most important in the search engine optimization. The targeted keywords should be as particular as possible, as the competition is huge.

After you have chosen keyword phrases, they must be included in the web page content.
Having quality content will also help you to earn more backlinks.

Another secret in writing quality content, is to use synonims for your keywords. Search engines analize your content, and see if other words used are related to your catchwords.

If you’re thinking to build your website in Flash, and hope to rank high you better think again. Search engines cannot see the content written in Flash, therefore flash is useless
for SEO process.

Search engines analize the content, so they can figure out the topic of the page.
Writing good content will bring you natural backlinks, saving your time.

Don’t even try to fool search engines, they will ban you from their database. Some used tehniques that will get you penalties:

• write content with the same color as background color (known as invisible text)
• copy content, without owner’s agreement
• search engine spam
• link farms
• automated site submissions
• doorway pages
• automated queries to Google

The bottom line: Write Quality, Relevant, Unique Content!!!

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